Who Are Influencers?
According to Forbes, an influencer is someone with a large, active online presence whose words and actions cause reactions in others.
After careful consideration, Kukun aggregated and analyzed data based on thought leadership, social media following, digital footprint, and execution of sales of local realtors in Los Angeles to determine who the most influential realtors are in that region.
Why You Should Know Them?
“Real estate is no longer just a cookie-cuttered, MLS-driven business,” explains Real Estate Broker Ivan Estrada from Douglas Elliman, one of the largest real estate brokerage firms in the United States. The real estate industry, like other industries, is driven by movers and shakers who others look to when making key decisions such as listing their home, purchasing a home, and seeking out a broker.
By keeping up to date with industry influencers, you can see how top realtors think and execute. You can also access more properties and understand how those influencing realtors assess homes.
Many people who dream of having a home need help navigating the choppy waters of today’s market. Richard Schulman, a Real Estate Broker at Keller Williams, told us that, “As a result of the mortgage crisis of 2006-2008, financing became incredibly restricted and never recovered. That means that many buyers are not able to fully achieve their real estate goals.”
Even when they do reach out for help, there are other hurdles to face. Broker Bryan Casella from I Heart Real Estate Inc. shared some insight: “My biggest concerns for this industry is the high amount of amateurs and how poorly the public perceives us. It is up to US to increase our skills, professionalism, and service to change that and raise the standards of this industry.” Getting help from a true influencer makes all the difference in a buyer’s real estate journey. Loida Velasquez, a Realtor at Keller Williams Pacific Estates, enjoys sharing her knowledge, experience, and negotiation skills with home buyers: “I love the satisfaction of delivering the best results for someone who has trusted me in one of their biggest life decisions.”
If you are a realtor yourself, learning from the best and most successful in your field should be on your agenda, including how to build a digital presence. We encourage you to peruse this list of top influencers in Los Angeles, and stay tuned as we roll out similar lists for cities across the country.
Top Influencing Realtors in Los Angeles
|Josh Altman||Madison Hildebrand|
|thealtmanbrothers.com (Website)||themalibulife.com (Website)
|Josh Flagg||Joyce Rey
|joshflagg.com (Website)||JoyceRey.com (Website)|
|Valerie Fitzgerald||David T Kessler|
|valeriefitzgerald.com (Website)||davidtkessler.com (Website)|
|Richard Schulman||Chad Rogers|
|RichardSchulman.com (Website)||chadrogers.tv (Website)
|Rayni Romito Williams||Bryan Casella|
|hiltonhyland.com (Website)||bryancasella.com (Website)
|Ivan Estrada||Loida Velasquez|