Kukun aggregated and analyzed data including digital footprint, social media following, thought leadership and execution of sales of various local realtors in Miami to determine who the top ten most influential realtors are in that region.
The real estate industry, like other industries, is driven by the movers and shakers who others look to when making key decisions such as listing their home, purchasing a home, and seeking out a broker.
Everyone could learn from influencing phenomena and “natural negotiator” Dora Puig, a Real Estate Broker at Luxe Living Realty. She shared some important insights with Kukun, “I see social media as an extension of my company’s website and think it’s important to post daily on my preferred platforms such as Facebook, Instagram, Twitter, LinkedIn, Tumblr, Pinterest and Google+. I can certainly attribute a few million dollars in sales to my social media marketing!”
Many people who dream of having a home need help making sense of today’s market. Having an access to a top influencer like Dora can make all the difference in a buyer’s real estate journey. Dora also advised us on what she sees as a big challenge in her industry, “The pervasiveness of under-qualified realtors in the industry is of concern to me. I often encounter or receive solicitations from agents who are unprepared to broker a deal correctly or represent their clients’ best interests.”
Early on, Dora was able to envision the possibilities and fully harness the power of social media. As she told us, “Probably before anyone else started doing it and social media marketing became a MUST across industries, I was utilizing social media as a way to engage with prospects and clients through self-publishing, in real time, information and multimedia about my listings for sale, developments I represent (like Palazzo Del Sol, Fisher Island), closed deals and professional accolades.” It’s no wonder Dora made our Top 10 Influential Realtors in Miami for 2017 list.
There are many benefits to working and living in gorgeous Miami; according to Dora, “Let’s face it, this is paradise with year-round sunshine and beautiful beaches, and helping people from around the world find or sell their dream homes at this high level of luxury is exhilarating.”
Top 10 Influencing Realtors
|Chad Carroll||Sarah Elles Boggs|
|Senada Adžem||Dora Puig
|SenadaAdzem.com (Personal Website)||dorapuig.com(PersonalWebsite)|
|Nelson Gonzalez||Ashley Cusack|
|NelsonGonzalez.com (Company Website)||ashleycusack.com (Company Website)|
|Jo-Ann Forster||Dominique Duque|
|uniquehomesofmiami.com (Personal Website)||UnlockKeyBiscayne.com (Personal Website)|
|Vivian Marie Toppe||Jorge Fernandez|
|ewm.com (Company Website)
viviantoppe.com (Personal Website)
By keeping up to date with industry influencers, you can see how top realtors think and execute. You can also access more properties and understand how those influencing realtors assess homes. If you are a realtor yourself, learning from the best and most successful in your field should be on your agenda, including how to build a digital presence.