The real estate industry, like other industries, is driven by the movers and shakers who others look to when making key decisions such as listing their home, purchasing a home, and seeking out a broker.
After careful consideration, Kukun aggregated and analyzed data including social media following, digital footprint, and execution of sales of various local realtors in New York City to determine who the top ten most influential realtors are in that region.
The art of negotiation is an endlessly fascinating topic for Kelly Robinson, a Licensed Associate Real Estate Broker at Compass, who explained: “The ways in which different generations and different cultures negotiate is important to understand, especially in a place as diverse as New York City. Here, we have the opportunity to work with people from all walks of life. When you can understand people and where they come from, you can effectively and ethically negotiate and close a great deal.”
Many people who dream of having a home need help making sense of today’s market. Having an access to an influencer like Nicole Beauchamp, a Residential Real Estate Professional associated with Engel & Völkers in New York City, can make all the difference in a buyer’s real estate journey. “Helping people to navigate the sometimes complicated and choppy waters of finding a home in New York City or beyond” is what she loves best about working in the industry. She strives to provide her clients with “accurate, timely information of value so they can make informed decisions.”
By keeping up to date with industry influencers, you can see how top realtors think and execute. You can also access more properties and understand how those influencing realtors assess homes.
|Ryan Serhant||Fredrik Eklund|
theeklundgomesteam.elliman.com (Company Website)
|Nicole Beauchamp||Melanie Lazenby
|nicolebeauchamp.evusa.com (Website)||elliman.com/ml (Company Website)|
|Adrian Noriega||Jared Seligman|
|corenyc.com/adrian-noriega (Website)||jaredseligman.com (Website)|
|Kelly Robinson||Renée Fishman|
|compass.com/kelly-robinson (Website)||reneefishman.com (Personal Website)
halstead.com (Company Website)
|Deborah Camacho||Charles D’Alessandro|
halstead.com (Company Website)
Beauchamp is clear about how social media works for her business: “Social media is a great avenue to listen to and engage with the consumer and thus tailor content production and advertising. (It works for) providing accurate and timely information about the market and establishing a reputation as a trusted expert resource.”
Robinson also harnesses the power of social media: “Social media has enabled me to build rapport with influential community leaders in my industry and the neighborhoods in which I do most of my business. I’ve also been able to reach people nationally and internationally who find value in my services and appreciate my brand.”
If you are a realtor yourself, learning from the best and most successful in your field should be on your agenda, including how to build a digital presence. We encourage you to peruse this list of top influencers in New York City and stay tuned as we roll out similar lists for cities across the country.