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Working in real estate, you’ll see the best of the best in real estate photography and you will also see the worst of the worst. Here are three real estate pictures we’ve found on the web that needs a second look of touch up work.

As a bonus, we’ve even written our recommendations on how to improve these real estate photos using our Rental Property Marketing Guide.

Wallpapers Kill First Impressions

ugly bedroom

In this first photo, we are critiquing a bedroom with a wallpaper. These green trees wallpaper decals can easily be removed from the wall, but if you decide to leave them up, it can easily kill the first impressions.

Even though prospects know they can remove it themselves, it can still detract from the wow factor in the room.

These are our recommendations:

  • Remove any wallpaper that wouldn’t be attractive for the majority of prospects. Remember, we want to make the property suitable for as many prospects as possible.
  • Repaint the walls to a neutral white color. Studies show white walls have the highest return on investment when marketing a home.

Panoramic Photos Are a Tragedy

The Apple iPhone is the world’s most common camera. It fits in our pocket and can be taken anywhere. It’s also powerful enough to take amazing panoramic photos, right?

Not entirely.

panoramic_viewPhoto by MatthiasKabel, from Wikimedia Commons [CC BY-SA 3.0]

Take a look at these real estate marketing photos where the homeowner used panoramic mode. As you can see, the iPhone does a strange “warping effect” with the walls. It looks like you are reading a book instead of viewing photos of a home. Because panoramic photos are essentially multiple photos stitched together, if any photos have inconsistent lighting, the final photo will come out spotty. In these photos, the room had consistent lighting throughout.

These are our recommendations:

  • Avoid taking panoramic photos and stick to standard mode. Because these rooms have consistent lighting, only using a point and shoot will produce a decent photo.
  • Experiment with different angles to produce more interesting shots

If you really want to take panoramic photos of your homes, we recommend getting rid of the iPhone and upgrading to a DSLR or premium point and shoot. Nikon has a thorough guide to how you can take panoramic photos with a DSLR.

Selling the Home or the Flowers?

flower gardenPhoto by pixnio

We couldn’t believe our eyes when we saw these sets of photos. Was the photographer selling the home or the flowers?

We can tell the photographer used a DSLR lens from the picture quality. We can also tell they think flowers are just as important as the home. In real estate marketing, every photo counts. A prospect has just wasted their time viewing this flowers picture when they could have viewed a real photo of your home.

These are our recommendations:

Take photos of your actual home! If you want to keep it artsy, get creative with the staging of furniture, paintings, or flowers in the kitchen. Just please avoid macro shots of flowers.

Visit Property Marketing Guide to learn the same strategies Onerent Property Mangement uses to fill vacancies two weeks quicker than the industry average!

Really Bad Real Estate Pictures and Our Recommendations was last modified: December 6th, 2019 by Onerent 

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